It’s getting harder and harder to get eyes on your FB posts unless you pay for boosting or ads (and FB ads are a tough nut to crack). I mean, I definitely recommend having an Instagram account and posting regularly, but it’s got drawbacks in my opinion.įacebook seems to change it’s algorithm every 33 seconds and I personally don’t have time for that.
Unless you have a really consistent IG strategy and have lots of time to be social and connect with people on an individual basis, it’s not ideal. Instagram posts are pretty much only good for about 24 hours. And online product sellers already have lots of pictures to share. People go there to look at all the pretty pretty pictures. Pinterest is a great platform for product sellers because it is basically a visual search engine. 😀 But I know you’ll find it super helpful, so hang in there! (This means I may receive a small commission, at no extra cost to you, if you make a purchase through a link.)įair warning: This post is novel-length.
So I’m going to show you how to create pins for Etsy listings and the best way to add them to Pinterest. (So to speak, since Pinterest is FREE to use after all, lol). And you’ll get the biggest bang for your buck using Pinterest. Outside of Etsy, the best place to focus your marketing efforts is on social media. You’ve spent all this time perfecting your craft, polishing your shop and now I’m telling you you need to work hard bringing in customers.
With online shops you can no longer just open the doors and expect customers to come rushing in, you have to (virtually) go out there and find people and drag them into your shop. There are a ton of shops competing for the same customers and getting eyes on your products can be really difficult.
If you are a maker with an online shop, you know how hard it can be to stand out in the crowd.
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